Knowledge is a crucial weapon to beat cancer, and AIRC knows it well. Over the years, we have been increasingly communicating the results achieved by research, as soon as laboratories made new data available.
AIRC’s communication activities include the dissemination of scientific results and awareness-raising projects, focused on prevention, as well as the promotion of fundraising campaigns and school projects. They are conveyed through our own channels and through the external media that generously support AIRC.
Fondamentale is one of the most authoritative Italian publications in the field of oncological research for the lay public; it brings AIRC’s voice into the homes of supporters and serves as the ambassador of our mission to make cancer ever more curable. The marriage of scientific accuracy with an easy and informative language makes it an irreplaceable tool to convey reliable oncological information on the progress of research and the importance of prevention, disseminating the latest news on diagnosis and therapy.
We need the help of everybody to make cancer more and more treatable. By vocation, schools are a privileged place to build such awareness. AIRC provides educational material and promotes meetings, workshops and other initiatives aimed at teachers and students of all levels.
AIRC has long maintained an intense collaboration with schools, from preschool to secondary schools, intending to bring students closer to science and the world of cancer research. This collaboration involves working together on topics such as solidarity and active citizenship through targeted initiatives and communication strategies tailored to a young audience.
Knowledge, innovation, passion, a good cause, future: these are some of the values that guide the work of AIRC researchers, who are relentlessly at work in our country's laboratories. The same principles inspired AIRCampus, a project launched in 2016 to bring AIRC together with Italian university students: together, for the future of cancer research.
The Foundation believes that science can be communicated in a dynamic, entertaining, and surprising way while maintaining rigorous scientific content. AIRCFactory brings this idea to life.
With AIRCFactory, the Foundation transforms science into a wide range of dissemination products, each with specific narratives and languages, to convey scientific content and raise awareness on prevention issues. We participate in events, science dissemination festivals and museums with interactive workshops, exhibitions and talks by experts and spokespersons, such as researchers and science communicators. Thanks to these activities, AIRC reaches tens of thousands of people every year.
The online presence allows the Foundation to reach a wider audience and increases the effectiveness of its communication.
Through its sites and social media profiles, AIRC disseminates knowledge, raises awareness of healthier lifestyles and informs about new research. The AIRC site is visited by millions of users each year, and the newsletter and social media channels, including news, videos and podcasts, are followed by hundreds of thousands of people.